Shugo Chara! 20th Anniversary Japanese-style Cafe Ver. Store in Shinjuku April 16th Event!

16 Apr 2026 – 28 Apr 2026

Shinjuku, Tokyo

Shugo Chara! fans, get ready — a special 20th anniversary popup store is coming to Shinjuku Marui Annex, running from April 16 through April 26, 2026! The theme this time is 'Japanese-style café' (和風喫茶), and the event is packed with brand-new merchandise featuring original artwork of Amu, Tadase, Ikuto, Utau, and more dressed up in gorgeous café-style outfits. The merch lineup includes acrylic stands, trading cards, can badges, big bromides, clear files, sticker sets, and mini character acrylic stands, all done up in the Japanese café aesthetic. On top of the goods, there's a fun 'Shugo Chara! 20th Anniversary Photo' experience where you can get a commemorative photo taken with your favorite character for a small fee. Spend 3,000 yen or more on merchandise and you'll score a random hologram sheet from a set of four as a purchase bonus — always a nice incentive to grab a little extra. The event is organized to celebrate two decades of PEACH-PIT's beloved manga and anime series, so it's a great chance to pick up some truly anniversary-worthy keepsakes. Anime Yokocho offers a Buy For Me service so fans outside Japan can get their hands on exclusive merch from this event without missing out.