SEGA Pop-up Store in Nagoya Opening April 17th!

17 Apr 2026 – 28 May 2026

Nagoya

SEGA is bringing a pop-up store to Nagoya PARCO this spring, running from April 17th through May 28th! The shop is set up inside Nagoya PARCO's East Building and is packed with character goods spanning some of SEGA's most beloved franchises — including Sonic the Hedgehog, Puyo Puyo, Yakuza (Ryu ga Gotoku), Project Sekai Colorful Stage! feat. Hatsune Miku, and Atlus titles from the Persona series. On top of the regular lineup, there are Nagoya-exclusive items like a limited-edition T-shirt that mixes the regional icon of the golden shachihoko with the golden SEGA logo — a fun local twist you won't find anywhere else. As a purchase bonus, anyone who spends 3,000 yen or more (tax included) in a single transaction gets a "golden SEGA logo makie sticker" as a first-come, first-served gift while supplies last. With Golden Week falling right in the middle of the event window, SEGA is leaning into the season with a "Golden SEGA" theme, so expect a festive atmosphere. Whether you're a longtime SEGA fan or just curious, this is a great chance to grab some exclusive goods in the heart of Nagoya. Anime Yokocho offers a Buy For Me service so fans outside Japan can get their hands on exclusive merch from this event and have it shipped straight to their door.